Case study

7 min read

We were looking for excellent teammates, and that’s what ALLSTARSIT has helped us find.

Director of DevOps at Yotpo

Clients HQ

Tel Aviv, Israel

Delivery centers

Tel Aviv, NY, London, Sofia, Sydney

Company size

800-1000 employees

Product

Ecommerce marketing platform

Founded

2011

Funding

$406M ( last round in 2021)

Project summary

ALLSTARSIT provided development staff augmentation for an e-commerce marketing platform.

Project details

Project details

Yotpo, a leading Ecommerce retention marketing platform, partners with brands to cultivate lifelong customer relationships through data-driven solutions such as reviews, visual UGC, loyalty, referrals, SMS marketing, email, and subscriptions. Yotpo seamlessly integrates with popular online business tools and has a global presence with offices in major cities worldwide. Their mission is to empower brands to enhance their direct-to-consumer growth by creating captivating experiences that foster enduring customer loyalty.

The challenge

Our client sought to bolster their development capabilities and made the strategic decision to expand in the CEE region. To achieve this expansion, they needed a trustworthy outstaffing partner.

The solution

We, in collaboration with the client, have mutually decided that staff augmentation services represent the most suitable choice to fulfill their business needs.

The engagement with ALLSTARSIT revealed an excellent talent pool. Initially, ALLSTARSIT's goal was to build a dedicated team in Ukraine for Yotpo from the ground up. Over the course of our two-year partnership, Yotpo's leadership determined that expanding into the Polish market was necessary. Consequently, the ALLSTARSIT Yotpo team grew from a single team to a total of five teams.

The client initiated the partnership in November  2021, and the collaboration is ongoing, with ALLSTARSIT continuing to provide support and management expertise.

The approach

ALLSTARSIT is always eager to provide excellent services and ensure smooth process flows. The client highlighted, ALLSTARSIT exceeded expectations regarding commitment, responsibility, and professionalism.

The outcome was highly satisfactory, as the client acquired exceptional team members with strong technical expertise who delivered impressive results. The step-by-step collaboration with the recruiting department is emphasized in the roadmap.

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Kick-off call with the client

Determining the candidate's profile: position, experience, requirements, budget, etc

Doing market research if needed (checking costs, locations, amount of relevant candidates)

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Sourcing candidates

Creating a sourcing strategy

Sourcing and selecting candidates according to recruitments

Conducting screening interviews

Providing interview summaries

Send CV with summary to hiring manager

Fill pipeline with candidates

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Interviews with clients

Setting up interviews with candidates and hiring managers

Technical interviews

Managerial interviews

Collecting and providing feedbacks from both sides. (Candidates/ Hiring managers)

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HR Interview

Sharing HR feedback with the client.

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Offer

Presenting the offer to the candidate.

After accepting the offer, the newcomer is guided step-by-step by our professional HR team through the employee journey map.

The outcome

Consequently, we established five teams across two countries tailored to meet the client's specific requirements. The stack specifications are outlined in the chart below for reference.

We take pride in our robust partnership, and as Yotpo continues to expand its team with us, we are now in the process of hiring additional teams for them in Poland. Our main focus is on recruiting Java and Angular developers, UX designers, and Product Managers.

Our top priorities are results and feedback, and we let our clients share their experiences with our integration:

Our top priorities are results and feedback, and we let our clients share their experiences with our integration:

David Laredo, R&D Team Leader at Yotpo, commended the excellent integration. He noted the team's high level of professionalism and their complete ownership of the production environment, emphasizing a great cultural fit.

Assaf Liebstein, Data Platform Team Leader at Yotpo, described receiving outstanding candidates perfectly aligned with their needs, which was both impressive and surprising. This partnership significantly accelerated their hiring process beyond expectations.

Yaniv Hadad, R&D Group Manager at Yotpo, lauded ALLSTARSIT's commitment, responsibility, and professionalism, which exceeded expectations. He praised their efficiency in resource acquisition, on-time deliveries, and responsiveness to client needs, quickly addressing any issues.

Achi Solomon, Director of DevOps at Yotpo, affirmed that they were seeking outstanding teammates, and ALLSTARSIT delivered exactly that. He emphasized that ALLSTARSIT consistently provides excellent resources who produce high-quality work. The team's dedication to results and their proactive approach to problem-solving were particularly noteworthy.

Project details

Product:

Ecommerce marketing platform offering solutions for Reviews, SMS, Loyalty & Referrals, Subscriptions, and Visual UGC

Project summary:

Staff Augmentation

Project summary:

November  2021 - ongoing

Client rating

Build a development team with ALLSTARSIT in weeks, not months

Client’s feedback

Yotpo has increased their hiring velocity with ALLSTARSIT

"We tried hiring in Israel for many months before, and we did not have great success. But opening to ALLSTARSIT revealed an excellent talent pool in Poland, and we get outstanding candidates with a precise fit for our needs, which is impressive and surprising. And also found that our candidates' culture is something we can work with, and overall, it's a great success. This partnership truly increased our velocity of hiring above our expectations."

Assaf Liebstein

Assaf Liebstein

Data Platform Team Leader at Yotpo

“Recently we recruited a Polish team with ALLSTARSIT. The integration was excellent. The team is very professional and wholly owns the production environment. A great cultural fit, I would say. ”

Yaniv Mazor

David Laredo

R&D Team Leader at Yotpo

"We were looking for excellent teammates, and that’s what ALLSTARSIT has helped us find. ALLSTARSIT has found excellent resources that deliver great work. The team is results-focused and persistent, ensuring to fix issues when they arise. They use the Agile methodology for project management, and their technical skill, teamwork spirit, and motivation stand out to the client."

Assaf Liebstein

Achi Solomon

Director of DevOps at Yotpo

"We’re really glad to work with ALLSTARSIT. We had a positive experience working with ALLSTARSIT. The team’s commitment, responsibility, and professionalism have exceeded expectations. They also make it easy to hire resources, deliver on time, and are responsive to the client’s needs, reacting quickly to any issues."

Assaf Liebstein

Yaniv Hadad

Director of Engineering at Yotpo

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The team’s perspective on the Yotpo project

Photo of employee
Viktor Dychko
Senior DevOps Engineer at Yotpo
"I have spent about 1.5 years with this team from a DevOps perspective, and there are more pros than cons. Yotpo is highly technical and continuously improves the environment. The toolset and the overall technology stack are modern, and we are doing our best to keep up with the trends. On the other hand, it empties lots of changes, so you better be ready for that From my perspective, Yotpo is an excellent place to work. I would definitely recommend it to my friends."
Photo of employee
Andriy Klochan
Team Leader at Yotpo
"Yotpo is one of the major players in the E-Commerce industry. Offering lots of valuable solutions - Yotpo is trying to be on the cutting edge of modern technologies and practices. But the ultimate win condition for Yotpo - is people. I have a wonderful time working with such open-minded, motivated, and truly professional individuals. The corporate culture is phenomenal! I personally, and I believe everyone from my team, am proud to be part of Yotpo on its way to success."
Photo of employee
Maryna Pohorelova
Recruitment Team Lead at ALLSTARSIT
"We felt a great synergy from the start. Yotpo gave ALLSTARSIT a precise and complete picture with all descriptions of ideal candidates and needed requirements, which is why our recruitment team worked very productively. Also, we must admit that Yotpo gave us fast feedback on each candidate, which is why the result was fantastic: we hired the 4th or 5th candidate from the pipeline."
Photo of employee
Sergii Pavlenko
Backend Developer at Yotpo
"Yotpo is one of the leading companies in the Ecommerce area. Despite the company's main profile being reviews, they are constantly expanding its scope, now offering SMS and loyalty programs. 

The company provides a wide range of tasks where employees can grow in technical direction. Production releases often happen thanks to a microservice architecture that uses the latest frameworks and technologies. Every two weeks, there are general demos, where each team presents its release of new features. 

There is a transparent management vertical, and we often see the entire company and leadership in the same meetings, where they share plans regarding the direction of the company's growth and its indicators. The company creates a productive atmosphere for employees, friendly relations, and pays much attention to communication between colleagues. To me, Yotpo is the best place for work and personal development."
Photo of employee
Yuliia Teryda
HR Business Partner
"Yotpo is a company that values its employees and recognizes their integral role in the company's success. It is evident from the way the company treats its employees that they are committed to creating the best working environment, culture of support, understanding, and recognition.

One of the key aspects of Yotpo's approach is its commitment to welcoming new employees. Each team member receives a welcome kit, a testament to the company's commitment to making every new hire feel valued and appreciated. Additionally, all new hires undergo a 2-3 day training to familiarize themselves with the company's management, mission, structure, and products. The fact that this training is conducted offline, with representatives from Israel, shows the company's commitment to providing a comprehensive onboarding experience to all its employees.

Professional management is another aspect of Yotpo that stands out. The company has a clear vision and knows exactly what it needs. Managers from Israel are well-organized and resolve issues quickly and clearly. This is a testament to the level of professionalism and expertise within the company."
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Photo of employee
Viktor Dychko
Senior DevOps Engineer at Yotpo
I have spent about 1.5 years with this team from a DevOps perspective, and there are more pros than cons. Yotpo is highly technical and continuously improves the environment. The toolset and the overall technology stack are modern, and we are doing our best to keep up with the trends. On the other hand, it empties lots of changes, so you better be ready for that From my perspective, Yotpo is an excellent place to work. I would definitely recommend it to my friends.
Photo of employee
Andriy Klochan
Team Leader at Yotpo
Yotpo is one of the major players in the E-Commerce industry. Offering lots of valuable solutions - Yotpo is trying to be on the cutting edge of modern technologies and practices. But the ultimate win condition for Yotpo - is people. I have a wonderful time working with such open-minded, motivated, and truly professional individuals. The corporate culture is phenomenal! I personally, and I believe everyone from my team, am proud to be part of Yotpo on its way to success.
Photo of employee
Maryna Pohorelova
Recruitment Team Lead at ALLSTARSIT
We felt a great synergy from the start. Yotpo gave ALLSTARSIT a precise and complete picture with all descriptions of ideal candidates and needed requirements, which is why our recruitment team worked very productively. Also, we must admit that Yotpo gave us fast feedback on each candidate, which is why the result was fantastic: we hired the 4th or 5th candidate from the pipeline.
Photo of employee
Sergii Pavlenko
Backend Developer at Yotpo
Yotpo is one of the leading companies in the Ecommerce area. Despite the company's main profile being reviews, they are constantly expanding its scope, now offering SMS and loyalty programs. The company provides a wide range of tasks where employees can grow in technical direction. Production releases often happen thanks to a microservice architecture that uses the latest frameworks and technologies. Every two weeks, there are general demos, where each team presents its release of new features. There is a transparent management vertical, and we often see the entire company and leadership in the same meetings, where they share plans regarding the direction of the company's growth and its indicators. The company creates a productive atmosphere for employees, friendly relations, and pays much attention to communication between colleagues. To me, Yotpo is the best place for work and personal development.
Photo of employee
Yuliia Teryda
HR Business Partner
Yuliia Teryda works as intermediate between Yotpo management and the ALLSTARSIT-Yotpo team. These are her thoughts on how it’s going:

"Yotpo is a company that values its employees and recognizes their integral role in the company's success. It is evident from the way the company treats its employees that they are committed to creating the best working environment, culture of support, understanding, and recognition.
One of the key aspects of Yotpo's approach is its commitment to welcoming new employees. Each team member receives a welcome kit, a testament to the company's commitment to making every new hire feel valued and appreciated. Additionally, all new hires undergo a 2-3 day training to familiarize themselves with the company's management, mission, structure, and products. The fact that this training is conducted offline, with representatives from Israel, shows the company's commitment to providing a comprehensive onboarding experience to all its employees.
Professional management is another aspect of Yotpo that stands out. The company has a clear vision and knows exactly what it needs. Managers from Israel are well-organized and resolve issues quickly and clearly. This is a testament to the level of professionalism and expertise within the company."
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Work hard, play hard

The synergy between ALLSTARSIT and Yotpo teams brings great value

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